DOM, located in Manhattan's prestigious Gramercy Park, is a high-end cocktail lounge that blends art, design, and nightlife to create a sophisticated yet experimental environment. Conceived by renowned mixologist Albert Trummer, the mastermind behind Apothéke and Sanatorium, DOM offers a "boozy apothecary" experience, featuring innovative cocktails infused with botanical ingredients. These drinks are thoughtfully categorized by their effects, such as stress relief or euphoria.

The lounge’s interior embraces a retro-futuristic aesthetic, designed to evoke the glamour of a modern "La Dolce Vita." Its stylish atmosphere makes DOM an ideal destination for both casual visits and exclusive private events

  • Gibson & Dehn captures the essence of horseracing culture, the blooming gardens of Saratoga, and the artistry of fine fragrance. Through luxurious home fragrances and carefully curated scents, the brand pays homage to its floral lineage while embracing a modern, sophisticated aesthetic. Each scent tells a story, evoking the rich history and sensory experiences that defined Michael’s upbringing.

    • Naming

    • Identity Design

    • Packaging Experience

    • Product Design & Development

    • Marketing Collateral

    • Private Label

    • Naming

    • Identity Design

    • Packaging Experience

    • Product Design & Development

    • Marketing Collateral

    • Private Label

  • Description text goes here
  • Description text goes here

DOM

DOM, located in Manhattan's prestigious Gramercy Park, is a high-end cocktail lounge that blends art, design, and nightlife to create a sophisticated yet experimental environment. Conceived by renowned mixologist Albert Trummer, the mastermind behind Apothéke and Sanatorium, DOM offers a "boozy apothecary" experience, featuring innovative cocktails infused with botanical ingredients. These drinks are thoughtfully categorized by their effects, such as stress relief or euphoria.

The lounge’s interior embraces a retro-futuristic aesthetic, designed to evoke the glamour of a modern "La Dolce Vita." Its stylish atmosphere makes DOM an ideal destination for both casual visits and exclusive private events

Read More

Tell us about your project.

McSwain

35 Great Jones St, Floor 6

New York, NY 10012

info@mcswain.studio