Founded by Michael Dehn Breault in New York City, Gibson & Dehn is a brand deeply rooted in heritage and personal nostalgia. Inspired by childhood summers spent in Saratoga Springs, NY, Michael drew upon his family’s legacy—the oldest floral business in the United States, established in 1892—to craft a brand that embodies timeless elegance and craftsmanship.
Gibson & Dehn captures the essence of horseracing culture, the blooming gardens of Saratoga, and the artistry of fine fragrance. Through luxurious home fragrances and carefully curated scents, the brand pays homage to its floral lineage while embracing a modern, sophisticated aesthetic. Each scent tells a story, evoking the rich history and sensory experiences that defined Michael’s upbringing.
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For nearly a decade, McSwain provided comprehensive brand stewardship for Gibson & Dehn, overseeing every facet of the brand’s evolution. Services included brand naming, product development, and design, as well as private label initiatives. McSwain also managed all digital communications and e-commerce strategies, ensuring a cohesive and impactful brand presence across all platforms.
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Naming
Identity Design
Packaging Experience
Product Design & Development
Marketing Collateral
Private Label
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Carly Tice / Photography
Kendall Mills / Photography
Gentle & Hyres / Photography
Delaney Poon / Art Direction & Strategy
Michelle Wells / Art Direction & Strategy
Spyglass
Hanna
Darkroom
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The glass sham features a scalloped detail, accented with an inset "scent indicator" label.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et tristique quam, id euismod justo. Maecenas quis vulputate est. Quisque feugiat volutpat eros. Aenean eget diam mi.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et tristique quam, id euismod justo. Maecenas quis vulputate est. Quisque feugiat volutpat eros.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et tristique quam, id euismod justo. Maecenas quis vulputate est. Quisque feugiat volutpat eros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et tristique quam, id euismod justo. Maecenas quis vulputate est. Quisque feugiat volutpat eros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et tristique quam, id euismod justo. Maecenas quis vulputate est. Quisque feugiat volutpat eros.
