Gibson & Dehn, a luxury home fragrance brand, partnered with McSwain Studio to develop a distinctive and compelling brand identity from the ground up. The project encompassed every aspect of branding, from naming and product design to packaging and marketing strategy. Drawing inspiration from the company’s roots as a family-run floral shop in Saratoga Springs and its deep Austrian heritage, McSwain Studio crafted a story-driven identity that resonates with modern consumers. The refined aesthetic incorporates European influences, including intricate architectural rosettes, classical detailing, and the charm of Vienna’s grand flower pots and balconies. Packaging and product design reflect this balance of Old World elegance and contemporary luxury, ensuring a timeless, sophisticated appeal in the highly competitive home fragrance market.